Ep. 008 Why Guest Blogging Is Good For Your Business

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This episode, we're going to be talking about guest blogging. In Episode 3, I talked about how blogging is good for your business. It establishes you as an expert in your field, and the keywords you use in the blog work in search engines, and it helps people find you through organic search. But did you know guest blogging is also a brilliant way of raising your profile and reaching a wider audience? It's certainly helped me. I've given advice on the NatWest business websites. I've also written blogs for the Female CEO magazine and the Homeworker magazine. They're niche titles, but they are totally the right audience for me, it's where my ideal customers hang out. That's exactly what you should be doing when you're thinking about guest blogging. {1:15} The main benefit of guest blogging is spreading the word about your brand and winning the trust of your target audience by contributing to a blog that's in your niche or area of expertise. {1.55} At the end of your blog, you want to offer something like a free guide or some call to action for them to sign up for your newsletter. {2.21] Stimulating social media shares from other blog sites also widens your reach. You can enhance this by using great images and infographics. {3.52} How do you find out about guest blogging opportunities? {4.31} What should you pitch, once you've decided who you're going to contact? {6.05} Make sure you check your post. For more tips on PR download my How to be your own PR guide: https://clairewinter.info/freebies/be-your-own-pr/ Connect with Claire: To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Web: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk  Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/

Om Podcasten

We live in a content-saturated world. How do you make the copy you write and the content you create stand out from the crowd? If you want to grow your business and get more leads with content marketing then this is the show for you. Join Claire Winter, Content, Storytelling & PR Coach, each week to learn the strategies to grow your business with content marketing. Words are the building blocks of your business. Get actionable advice, and tips on how to use them effectively every week. This podcast is for entrepreneurs and brands who want to amplify their expertise and make a bigger impact through the stories they tell and the content they create. Each week Claire will share her content marketing insights and knowledge to help you grow your business and get more customers. There'll be inspiring interviews from epic content creators and experts too. Claire is a trained journalist and has worked in TV, radio and was the editor and owner of a magazine for eight years. She's built two successful businesses using content marketing. She started her career at ITN and now works from her ‘shedquarters’ in Berkshire, in the UK where she lives with her husband and three girls. She works with entrepreneurs and businesses globally and is a dedicated Earl Grey tea drinker.