Ep. 017 How To Repurpose Your Content For Different Platforms

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this episode, I'm going to talk about how to repurpose your content for different platforms. So as you know, I am a massive fan of repurposing content. It's a great way to revisit old content that you've created and creatively tap into its theme, create something new and original without having to spend that extra time researching. It saves you time and money and also headspace.  {1:37} Content can be adapted to suit different social platforms, whether that's repurposing a blog post into a social media post, or a video into an article, or in my case, repurposing a blog that I've written into a podcast. {3.24} Repurposing content is an ideal way, not only to reinforce your values and ideas and increase your audience reach.  {4.01} So here are four key ideas about how you can start repurposing your content. {8.31 While it's important to track the results of your repurposing adventures, it's also fun to experiment and be imaginative with your content so you and your business stand out in a content-saturated world. Connect with Claire:  To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk  Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/  

Om Podcasten

We live in a content-saturated world. How do you make the copy you write and the content you create stand out from the crowd? If you want to grow your business and get more leads with content marketing then this is the show for you. Join Claire Winter, Content, Storytelling & PR Coach, each week to learn the strategies to grow your business with content marketing. Words are the building blocks of your business. Get actionable advice, and tips on how to use them effectively every week. This podcast is for entrepreneurs and brands who want to amplify their expertise and make a bigger impact through the stories they tell and the content they create. Each week Claire will share her content marketing insights and knowledge to help you grow your business and get more customers. There'll be inspiring interviews from epic content creators and experts too. Claire is a trained journalist and has worked in TV, radio and was the editor and owner of a magazine for eight years. She's built two successful businesses using content marketing. She started her career at ITN and now works from her ‘shedquarters’ in Berkshire, in the UK where she lives with her husband and three girls. She works with entrepreneurs and businesses globally and is a dedicated Earl Grey tea drinker.