Ep. 025 How To Get Visible in 2021

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this episode, I'm going to talk about how to get more visible in 2021. As a business, visibility is super important. Not only because it feels good to have prospective consumers, customers, and clients interested in our content, but because it drives traffic and increases your chances of sales. It can be easy to get lost inside our own head within our own business and not focus on the things that are going to move us forward. So to be successful, we must remember to get our content out in the world. And on top of that, you need to be generating content that creates conversations and connections. There is no point creating content for content's sake and also just broadcasting and not monitoring conversations or getting people into Messenger, talking to people in their DMs, or getting calls booked. However you like to do business and generate sales, that is the next step. [1:37] People can spend so long on social media that they forget to do a call to action. [2:02} The most important thing you can do is share your story. Remember to put a face to your name. Consumers love relatable and personal content.  [2:39] Audiences like to hear about your failures and your triumphs. [3:40] Build an email list. It's really important that you have your own email list.  [5:06] Start networking. Running a business at its core is about the connections you make and the people you know.  [6:52] So definitely check out the new audio app Clubhouse, get yourself on there, get an invite and start exploring it. It's brilliant way to get visible in 2021. [7:22] If you're not using video, you're really missing out. Facebook Live gets a much bigger reach on Facebook.  [9:13] Last but not least, create a visibility strategy. Make sure it's a high priority goal for 2021!  If you want to map out your content for 2021 download my free planner here: https://clairewinter.info/freebies/2021content-planner/ Connect with Claire:  To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk  Clubhouse: @clairewinteruk Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/  

Om Podcasten

We live in a content-saturated world. How do you make the copy you write and the content you create stand out from the crowd? If you want to grow your business and get more leads with content marketing then this is the show for you. Join Claire Winter, Content, Storytelling & PR Coach, each week to learn the strategies to grow your business with content marketing. Words are the building blocks of your business. Get actionable advice, and tips on how to use them effectively every week. This podcast is for entrepreneurs and brands who want to amplify their expertise and make a bigger impact through the stories they tell and the content they create. Each week Claire will share her content marketing insights and knowledge to help you grow your business and get more customers. There'll be inspiring interviews from epic content creators and experts too. Claire is a trained journalist and has worked in TV, radio and was the editor and owner of a magazine for eight years. She's built two successful businesses using content marketing. She started her career at ITN and now works from her ‘shedquarters’ in Berkshire, in the UK where she lives with her husband and three girls. She works with entrepreneurs and businesses globally and is a dedicated Earl Grey tea drinker.