Ep. 026 Getting Clear On Your Brand Story

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this episode I’m going to be talking about getting clear on your brand’s story. So the word 'Story' conveys a lot of different meanings. When I think of a story, it usually involves characters, plots, settings, and the framework of a beginning, middle, and end. But the way in which we tell stories has been revolutionized quite dramatically. [1:42] The first key point consumers need to know about your business is who you are. What made you think about the idea for your business?  [2:17] Next, visualise. Allow your consumers to see how you've transformed.  [3:24] Have a target. Successful businesses know what kind of consumer or client or customer they want to target.  [3:49] Do you want to create bold, disruptive content or something more simple and to the point? [4:41] Getting clear on your brand story will help you create compelling content, which creates connections and those all-important conversations with your potential clients and customers If you want to map out your content for 2021 download my free planner here: https://clairewinter.info/freebies/2021content-planner/ Connect with Claire:  To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk  Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/

Om Podcasten

We live in a content-saturated world. How do you make the copy you write and the content you create stand out from the crowd? If you want to grow your business and get more leads with content marketing then this is the show for you. Join Claire Winter, Content, Storytelling & PR Coach, each week to learn the strategies to grow your business with content marketing. Words are the building blocks of your business. Get actionable advice, and tips on how to use them effectively every week. This podcast is for entrepreneurs and brands who want to amplify their expertise and make a bigger impact through the stories they tell and the content they create. Each week Claire will share her content marketing insights and knowledge to help you grow your business and get more customers. There'll be inspiring interviews from epic content creators and experts too. Claire is a trained journalist and has worked in TV, radio and was the editor and owner of a magazine for eight years. She's built two successful businesses using content marketing. She started her career at ITN and now works from her ‘shedquarters’ in Berkshire, in the UK where she lives with her husband and three girls. She works with entrepreneurs and businesses globally and is a dedicated Earl Grey tea drinker.