Ep. 027 Why Writing A Press Release Is Good For Business

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this episode, I'm going to be talking about why writing a press release is good for your business. If you want to share the story of your business with the world, press release writing, believe it or not, might be the best way to start. {00:43} The purpose of the press release is to generate publicity towards your product or service. It has the potential to deliver great results for any kind of business, no matter how big or small. However, sometimes it's hard to know what to expect during the process. {01:31} I've had thousands of press releases land in my inbox, and I hate to say it, but a lot of them ended up being deleted. {02:10} So the first point is it builds trust and authority. So for small and medium-sized businesses in particular, press releases can give valuable exposure. {02:56} It's a vote of confidence from a reputable outside source that will encourage others to land on your website and perhaps even buy from you. {03:14} Sending a press release to industry specific journalists can boost your exposure to your target audience.  {04:48} For example, I was working with a product-based business that got featured in Refinery29, which has a global reach of 249 million. {05:52} When press releases are accepted and translated to media coverage, there is often a high opportunity for backlinks.  {06:31} So to conclude press release writing is crucial for getting your business out in the world while marketing strategies, such as social media content and email campaigns are beneficial for building customer communities, press releases expand your potential even further, building credibility behind your brand and importantly, driving traffic to your site. You can download my free PR guide here https://clairewinter.info/freebies/be-your-own-pr/ Connect with Claire:  To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk  Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/

Om Podcasten

We live in a content-saturated world. How do you make the copy you write and the content you create stand out from the crowd? If you want to grow your business and get more leads with content marketing then this is the show for you. Join Claire Winter, Content, Storytelling & PR Coach, each week to learn the strategies to grow your business with content marketing. Words are the building blocks of your business. Get actionable advice, and tips on how to use them effectively every week. This podcast is for entrepreneurs and brands who want to amplify their expertise and make a bigger impact through the stories they tell and the content they create. Each week Claire will share her content marketing insights and knowledge to help you grow your business and get more customers. There'll be inspiring interviews from epic content creators and experts too. Claire is a trained journalist and has worked in TV, radio and was the editor and owner of a magazine for eight years. She's built two successful businesses using content marketing. She started her career at ITN and now works from her ‘shedquarters’ in Berkshire, in the UK where she lives with her husband and three girls. She works with entrepreneurs and businesses globally and is a dedicated Earl Grey tea drinker.