Ep.009 Why Every Business Needs a Professional Biography

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this episode, we're going to talk about why every business or solopreneur or coach needs a business biography. If you don't, you're really missing out on lots of opportunities. We live in a content-hungry world. There are thousands, if not millions of websites that accept guest blogs and podcasters, not to mention speaking and media opportunities where you can share your expertise with the world. And why wouldn't you? In a previous episode, I talked about how you can pitch to the press, but a big part of that is being press-ready, and creating a decent business biography will stand you in good stead for guest blogging, being a podcast guest, and also pitching to the media. So it's well worth spending some time on crafting a really brilliant biography. {1:16} Remember to include the basics, like your current job and professional experience. {3.22} Remember to write in the third person. {3.37} Add something unique. Don’t make it too formal. {3.48} Remember to update it frequently {5.14} Get out there and start pitching to the press! Connect with Claire:  To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Web: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk  Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/

Om Podcasten

We live in a content-saturated world. How do you make the copy you write and the content you create stand out from the crowd? If you want to grow your business and get more leads with content marketing then this is the show for you. Join Claire Winter, Content, Storytelling & PR Coach, each week to learn the strategies to grow your business with content marketing. Words are the building blocks of your business. Get actionable advice, and tips on how to use them effectively every week. This podcast is for entrepreneurs and brands who want to amplify their expertise and make a bigger impact through the stories they tell and the content they create. Each week Claire will share her content marketing insights and knowledge to help you grow your business and get more customers. There'll be inspiring interviews from epic content creators and experts too. Claire is a trained journalist and has worked in TV, radio and was the editor and owner of a magazine for eight years. She's built two successful businesses using content marketing. She started her career at ITN and now works from her ‘shedquarters’ in Berkshire, in the UK where she lives with her husband and three girls. She works with entrepreneurs and businesses globally and is a dedicated Earl Grey tea drinker.