What's Google's #EAT and How to Optimize Your E-A-T in SEO
Learn the fundamentals about Google's E-A-T: Expertise Authoritativeness and Trustworthiness, what it is, how it works and how to optimize it, featuring SEO guests Marie Haynes (Marie Haynes Consulting) and Lily Ray (Path Interactive): 1:38 - What is Google's EAT and why should you care about EAT? 4:30 - Why is E-A-T a controversial topic? 8:12 - What specific actions we can do to improve our EAT? 15:25 - Which are the most common EAT issues? 18:45 - Are there any specific tools that you use to help when assessing EAT? 23:10 - What EAT topic you would like to double down on to finish, as is particularly important? If you have any questions or doubts, leave them in the comments! #GoogleEAT #EAToptimization #SEOtips