Gen Z, AI, and the mall: What’s driving retail real estate’s next golden age
Retail real estate is back, and it looks nothing like the past. We sit down with Brandon Isner, Head of Retail Research at Newmark, to celebrate retail’s emergence as one of the most compelling asset classes in 2025. From Gen Z’s interest in in-person shopping to the role of AI in optimizing operations and experiences, we break down the factors fueling a potential golden age for retail. Also in this episode:The long-term impact of historically low new constructionHow malls are evolving into multi-purpose lifestyle hubsThe rise of tech-enabled, omni-channel retail strategiesWhat market participants should be watching for in retail performance and tenant mix Tune in to our latest episode to keep pace with one of the fastest-evolving CRE segments. Key Moments: 01:23 Brandon's career journey04:11 Role at Newmark and current projects06:40 North American Research Group and ICSC09:27 Retail sector's uniqueness and challenges14:38 Impact of e-commerce and brick-and-mortar synergy17:54 Warehouse clubs and superstores22:25 The future of department stores25:56 The resilience of malls26:33 Generational shifts in shopping habits28:25 The role of management and finance in mall success31:43 Investment trends in retail real estate36:46 The golden era of retail38:04 The impact of generative AI on retail42:12 Final thoughts and industry wishes Resources Mentioned:Brandon Isner - https://www.nmrk.com/people/brandon-isner & https://www.linkedin.com/in/brandonisner/Shoptalk conference - https://shoptalk.com/us/agendaWhat the biggest names in tech, media, and retail are saying about the future of commerce - https://www.altusgroup.com/insights/what-the-biggest-names-in-tech-media-retail-are-saying-about-future-of-commerce/Newmarks - https://www.nmrk.com/Email us - altusresearch@altusgroup.comThanks for listening to the “CRE Exchange” podcast, powered by Altus Group. If you enjoyed this episode, please leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#CRE #CommercialRealEstate #Property