201 - Advertising for Authors

As a part of my series on what authors need to sell books, I've covered the overall author platform, email, social media, and blogging/content strategy. Which leads me into another piece of the puzzle: ads for authors. Let's first rewind a bit to talk about author platform. I defined it in my post as the way that authors connect with readers. And while ads aren't NORMALLY what someone might think of when it comes to platform, it absolutely is a way to connect with readers. It's simply ... not organic. Let's dive into what you need to know about ads for authors, when you should consider running ads, and how you can learn them without breaking the bank. For the full show notes, head to http://createifwriting.com/201

Om Podcasten

Create If Writing is a weekly podcast for writers and bloggers dealing with authentic platform building online. You will hear from experts on list-building, connecting through Twitter, and how to utilize Facebook. But tools for building an audience would feel empty without a little inspiration, so these training episodes are balanced with inspirational interviews with writers who share their creative process, ups and downs, and how they have dealt with success or failure. Kirsten Oliphant is a self-published author with an MFA in Fiction who has been blogging for 11 years and is in the top 20 of Houston's Social Media Power Influencers. She has spoken at Blog Elevated, Houston Social Media Breakfast, Adventure Con, Houston Business Advancement Conference, and Social Media Day Houston. She created the Free Email Course and loves to get nerdy about all things email list.