Episode 58: Educate Your Audience | New Book Preview
If you’ve been thinking about creating an online course, but you’re wondering, how the hell do I sell that online course after it’s built, you’re not alone. In this episode of Think Big, Move Fast, I’m going to share the first chapter of my new book, Educate Your Audience, based on a free workshop I did a while back with some business owners. I realized that one of the problems people have with selling anything is that they think they are educating their audience when really they are just throwing spaghetti at the wall. And while I don’t teach marketing and sales in my programs to create online courses, and I don’t always talk about marketing in sales on this podcast, I think this is worth sharing to help you see that just because everyone else is jumping off the bridge into the Facebook ads pond, doesn’t mean you have to as well. What would your mother think? I’m so pleased to share this first chapter, and first draft with you. I hope it inspires you to think differently about how you’re showing up online and how you want to position your business, your online course, and your impact in the world. Learn more about creating online courses with Heather at https://heatherdeveaux.com