125. WGSN’s Colour of the Year 2025: Future Dusk

Future Dusk is a dark, moody and intriguing hue, offering a fresh take on dependable dark blue, sitting between blue and purple. Simultaneously familiar and futuristic, its sense of mystery and escapism feeds into themes of transition – be it from dark to light, or dusk to dawn –  perfect for a period of immense change. Listen to find out how this transformative colour is painting our future.

Om Podcasten

WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.