128. Welcome Generation Beta!

Gen Beta will be the first to grow up in an AI-driven world, raised by Gen Z and Zellennial parents who are rethinking digital childhoods amid technology’s influence. Born between 2025 and 2040, Betas will be shaped by hyper-personalised tech, sustainability, and ethical innovation – forcing brands to progress Gen Alpha strategies. We explore Gen Beta’s defining traits – from the rise of inclusive postpartum care and innovative infant nutrition, to why some Gen Z parents choose to go offline and the increasing need for safety online. Find out how Gen Beta will be and what this means for brands with Cassandra Napoli, Create Tomorrow’s host, Allyson Rees, WGSN’s Senior Lifestyle Strategist, and Claire Lancaster, WGSN’s Head of Food and Drink.

Om Podcasten

WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.