49. Listen Better with Kitty Suidman of Sonos

Toward the end of 2021, audio tech giant Sonos released its "Listen Better” report alongside a climate action plan in which is laid out its commitment to a more sustainable future for the business. A key figure driving this plan from within is Kitty Suidman whose role as Design Director of Product Sustainability at Sonos places her at the forefront of the brand’s drive to reduce its environmental impact, with a goal to reach carbon neutrality by 2030 and achieve net zero emissions by 2040. Joining Bethan Ryder and Kitty in conversation this week is Content Director of Consumer Tech here at WGSN Lisa Yong. Together they discuss how the structure of their businesses internal hierarchies can give sustainability a key role in everything they do and what tech brands can do to balance the tightrope of providing cutting edge products alongside fulfilling the increasing desire for longevity in products that consumers own.

Om Podcasten

WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.