How to Create Winning Strategies: Roger Martin

Roger Martin is a bit of a legend in the strategy world. His book Playing to Win, written with former Procter & Gamble CEO A.G. Lafley, is a favorite in business schools. And decades of work consulting with some of the world’s most recognizable companies have cemented his place as one of today’s leading business thinkers. In this conversation, get an inside look at Roger’s approach to business strategy and hear about our newest course, Designing Strategy: https://ideo.to/u3xSQA

Om Podcasten

The IDEO U Creative Confidence Podcast hosts candid conversations with some of today’s most inspiring change makers, design thinkers, and creative minds. IDEO U Executive Design Director Coe Leta Stafford and Founder Suzanne Gibbs Howard speak with guests about their approach to leadership, creativity, innovation, and growth. Get insight into their success through personal stories and real-world examples, and learn how to bring a human-centered approach to your own work. Discover more at IDEOU.com.