Why Everyone Should Prototype (Not Just Designers): Chris Nyffeler

In this episode of our Creative Confidence Series, IDEO Executive Design Director Chris Nyffeler chats with IDEO U Managing Director Coe Leta Stafford about the value of prototyping, how to create low-fidelity prototypes for digital products and services, and the role of technology in design. Chris is also the instructor in our online class, Prototyping for Digital Experiences: https://ideo.to/WMHQFx

Om Podcasten

The IDEO U Creative Confidence Podcast hosts candid conversations with some of today’s most inspiring change makers, design thinkers, and creative minds. IDEO U Executive Design Director Coe Leta Stafford and Founder Suzanne Gibbs Howard speak with guests about their approach to leadership, creativity, innovation, and growth. Get insight into their success through personal stories and real-world examples, and learn how to bring a human-centered approach to your own work. Discover more at IDEOU.com.