#19 Alison Richings and Pelin Morris: The Art of Wayfinding

In this episode, James speaks to Alison Richings and Pelin Morris from Endpoint. The company uses a practise called wayfinding to help us connect to places, spaces and buildings. They analyse and improve design elements – from signage to lighting, and...

Om Podcasten

Creative Intelligence is a series of conversations about the tools and technologies that inspire creativity. Hosted by Splashlight CEO James Ingram, each episode explores the role of technology in fueling creativity and innovation, and how it can impact on and drive business growth. Through intelligent discussion with thought leaders, academics and industry experts, these conversations look at how data can be utilized as part of the creative process and examines why data is key to unlocking commercial and creative success. Host James Ingram became CEO of Splashlight in 2005. He launched this podcast because he is an advocate for the role of creative intelligence in content design and creation and commercial success, and wants to put the spotlight on the people and ideas shaping how technology and innovation are changing the creative services industry.