#28 Parry Malm: How AI copywriting will change marketing for the better

In this episode, James speaks to Parry Malm, CEO of Phrasee. A pioneer of AI copywriting, he co-founded Phrasee five years ago and has since worked with some of the world's most recognized brands including Ebay, Groupon and Virgin. Phrasee uses AI to...

Om Podcasten

Creative Intelligence is a series of conversations about the tools and technologies that inspire creativity. Hosted by Splashlight CEO James Ingram, each episode explores the role of technology in fueling creativity and innovation, and how it can impact on and drive business growth. Through intelligent discussion with thought leaders, academics and industry experts, these conversations look at how data can be utilized as part of the creative process and examines why data is key to unlocking commercial and creative success. Host James Ingram became CEO of Splashlight in 2005. He launched this podcast because he is an advocate for the role of creative intelligence in content design and creation and commercial success, and wants to put the spotlight on the people and ideas shaping how technology and innovation are changing the creative services industry.