106. Multi-Passionate Jo Packham and The Creative Business Journey

Where and What Women Create magazines have been a big influence in my world, and Jo Packham is the visionary behind them.  I can’t contain my excitement for this week’s episode! Leader and visionary, Jo Packham, has been such an inspiration to me from when I first started my business. Her magazines opened a whole new world of what's possible for me, so this interview means the absolute world! I know you will love it too.    Being in her 44th year of business, Jo has been through and seen a lot — she shares hard truths about her business journey and the rough road it can be. She started with a simple retail store creating beautiful, curated magazines that rank extremely well among the highest honored and ranked in both subscriptions and on newsstands.    In this episode, we’ll discuss how Jo knew that the creative business life was for her and all of the ups and downs that come along with it. She’s built and fostered an amazing community of loyal customers (including me!), surrounded herself with trustworthy people, and shown strength and confidence in everything she does.This is an episode you do NOT want to miss!   “Wherever you are on your journey… Take Notes. Keep Notes. Take lots of pictures and travel safely.” - Jo Packham   A Special Giveaway just for you!   One of the Creative Shop Talk’s lucky listeners will receive a FREE subscription to Jo’s What Women Create magazine!   To enter:   Watch for the IG CONTEST post with the contest details here on my IG page:  https://www.instagram.com/wendybatten.biz/   Not on IG? Or want an extra chance to win?  Just send me an email wendy@wendybatten.com with the Subject Line: What I create  Tell me a quick story about your shop and we’ll enter you in the contest!   Good luck!     Full show notes at https://wendybatten.com/106/          

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How do I attract more customers to my store? How do I get more sales? How do I book out my shop’s events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits. In Creative Shop Talk, Wendy digs into the problems and solutions that “accidental shopkeepers” and hobbyists turned retail business owners face. Wendy dives deep in mindset and best practices for retailers with masterclass trainings, business strategies, expert guests and industry insiders, and more. Each episode is designed to help busy and passionate creative shop owners take action, work through their overwhelm and get focused on strategic business areas. Thinking about opening your own creative retail shop? Ready to stop playing shopkeeper and “winging” the business stuff? Looking for more foot traffic? Want to turn your brick and mortar into a viable business? Want predictable profits? Want to take the next step to run your store and not let it run you? Turn to Wendy Batten to take the proven steps to achieving your dream store, living your creative life and helping your amazing customers.