#43: YOU Are Your Unique Selling Proposition
So many of us are trying to sell our offers in such a strategically perfect way that we actually end up watering down what makes them stand out to our best-fit customers: and that is the unique personality and experience we bring to the table as individual and imperfect humans, which is what today’s episode is all about. Quotes From This Episode: 00:28: "You, as a unique human with totally unique stuff to bring to the table, are your unique selling proposition"06:44: "What do your perc...