Noah Kagan, AppSumo // Growing On YouTube + Building An 8-Figure Business
Get every episode + giveaways sent to your inbox: https://www.creatorlab.fm/subscribe/ Let us know what you think on Twitter: https://twitter.com/bzaidi https://twitter.com/noahkagan Subscribe to Noah's YouTube channel & Podcast: https://sleek.bio/noah Watch & Subscribe on YouTube: https://youtu.be/mAnOqgH0OgA Noah Kagan is the founder of AppSumo, an 8-figure business bringing in an estimated $70mil+ in 2021. He was employee #30 at Facebook, #4 at Mint.com and his popular YouTube channel has over 140k subscribers. In this conversation, you'll learn: the 80/20 of succeeding on YouTube what he's learned from popular YouTubers like Mr. Beast and Ali Abdaal how Noah tests topics, thumbnails + behind the scenes look at the master doc his team uses to manage his channel (watch screen share on YouTube.com/creatorlabfm) growing through partnerships, newsletter swaps + ads we get personal and talk relationships, his formula for freedom + how he invests Timestamps: 0:00:00 - Snippet + What We Cover 0:02:12 - Sponsor Break 0:03:01 - Intro + Booyakasha 0:03:32 - Number 30 Employee At Facebook 0:08:17 - What Is AppSumo? $70mil Revenue Business 0:10:15 - AppSumo’s Impact 0:13:19 - Is Noah 11/10 energy all the time? 0:16:27 - Inputs vs Outputs + Craft vs Metrics 0:19:01 - Formula For Freedom 0:20:26 - Knowing When To Stop vs Keep Going 0:24:16 - Finding What You’d Do For Free + As A Kid 0:27:51 - Understanding What Gives You Energy 0:37:09 - Rethinking Old Mental Models Of Money + Happiness 0:41:53 - What Will You Think About On Your Deathbed 0:44:40 - Tale Of Two Lives 0:50:15 - Growing To 140k+ YouTube Subscribers 0:53:34 - Investing $500k Into YouTube 0:56:07 - Who Is Doing YouTube Well? 0:58:42 - 80/20 of YouTube 1:00:41 - Mr Beast, 100 staff + treating it like a business 1:02:06 - His YouTube Creation Process 1:02:30 - Topic Selection 1:03:54 - Testing Topics, Thumbnails + CTRs 1:06:36 - Balancing What You Want To Make vs What Audience Wants 1:08:36 - Tools To Help With Topic Selection 1:09:18 - Screenshare - Noah Shares “Weekly Video Ideas” Planning Doc 1:14:32 - Partnerships + E-Mail Swaps 1:16:29 - Paid Ads 1:20:53 - Audience Questions 1:21:56 - Asymmetric Bets, Relationship With Money + Investing 1:26:29 - Wealth in Concentration, Preserve Through Diversification 1:28:08 - Where Do You Have An Advantage 1:28:50 - Why Noah Is Still Working Thank you to our sponsors: Space - the easiest way to engage your team over audio: http://www.JoinSpace.co Micro Acquire - the largest startup acquisition marketplace, join 50k+ others and buy or sell your startup: http://www.microacquire.com