#111: Chris Do – From running a multimillion dollar design agency to becoming a multimillion dollar creator

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Chris is a legend in the creative world. He is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind, a Brand Strategy Design Consultancy. Blind has worked with some incredible clients including MLB, Wells Fargo, Honda, Intel, Microsoft, NFL, Nike, Showtime, EA, Google, Audi, Sony, XBOX, Snapchat, and Riot Games. Chris is also the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love. In this episode, we talk about Chris’s path from design school to content creation, the bold moves he took to transition from agency life to creator life, how you can make that same transition, and why today he’s all in on Content as a way to impact a billion people. Full transcript and show notes Learn more about Blind Learn more about the Futur Subscribe to The Futur on YouTube Follow Chris Do on Twitter / Instagram / TikTok / LinkedIn *** TIMESTAMPS 00:14 - Today’s guest 01:01 - Chris took on a challenge 02:25 - A traditional path wasn’t for Chris 04:25 - What we learn today 05:07 - Chris’s start in the design world 05:59 - Honing your craft vs business development 06:51 - When Chris started to find success 07:21 - The importance of consistency and relationships 09:29 - Concept of “trading up” 11:15 - How you work with BIG clients 14:40 - Is there any risk to spec work? 18:28 - Chris’s transition from Blind to The Futur 22:04 - Blind’s business model during the transition 22:56 - The painful part of business 23:45 - What was driving the shift towards content? 26:50 - The plan for Blind employees 27:27 - Difference between YouTube and commercial work 28:18 - Cultural redefinition at Blind 29:46 - Chris’s start in content 31:25 - Start of The Futur 32:52 - How was The Futur making money? 33:37 - Chris’s identity crisis 37:04 - Voice of The Futur 40:45 - How YOU can make the transition to content 44:37 - How Ben Stiller found the Severance animator 45:30 - You’re 2 or 3 people away from who you need to know 47:21 - The ugly side people don’t talk about 48:30 - Ask and you shall receive 49:23 - How to land your dream job 53:04 - What is Chris struggling with today? *** RECOMMENDED NEXT EPISODE → #121: Bryan Harris *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Om Podcasten

Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income. This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse. It's growth for creators, down to a science.