#113: Austin Belcak – From zero job offers to attracting 1.3 million followers on LinkedIn

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Austin Belcak is the founder of Cultivated Culture, which people how to land jobs they love without “traditional” experience and without applying online. Austin has 1.3 million followers on LinkedIn and his posts have been viewed hundreds of millions of times. He's recently started investing time into Twitter, where he already has more than 50,000 subscribers. In this episode, we talk about Austin’s approach to content creation, what content is working on LinkedIn today, why good people give bad advice, and how being Data Driven helped him become one of the biggest accounts on LinkedIn. Full transcript and show notes Learn more about Austin Belcak Follow Austin Belcak on LinkedIn / Twitter *** TIMESTAMPS 00:13 - LinkedIn is underrated 00:40 - Today’s guest 01:07 - The problem with our education system 02:03 - Applying to tech companies 03:34 - Is Austin LinkedIn’s TOP creator? 04:20 - What we learn today 04:58 - What do you want to be when you grow up? 05:42 - Austin’s early interest in entrepreneurship 06:29 - Good people give bad advice 08:45 - Learning the RIGHT way to get hired 11:09 - People project their own shortcomings onto you 14:32 - Sometimes your friends work against you 15:40 - Seeking approval from others is a bad idea 18:03 - You have to fail a lot 19:12 - Austin’s first piece of content 20:58 - Starting to create on LinkedIn 22:24 - Early struggles creating content 24:56 - Ways to remove anxiety from creating 25:35 - Developing habits 27:10 - Austin’s content posting cadence 32:09 - Importance of luck 32:59 - Importance of data 33:39 - Find a medium that gives you energy 34:21 - Analyzing your content to improve 37:13 - Why analyzing content is important 39:08 - New LinkedIn carousel strategy 41:24 - Longevity of LinkedIn content 43:00 - Austin on building genuine relationships 47:40 - Using a CRM to track relationships? *** RECOMMENDED NEXT EPISODE → #127: Daniel Murray *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

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Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income. This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse. It's growth for creators, down to a science.