#115: Jason Sew Hoy of Supercast – How and why to create a premium podcast subscription
WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Jason Sew Hoy is the cofounder and CEO of Supercast. He was previously COO & Chief Growth Officer at 99designs. Supercast is a podcast subscription platform for thousands of podcasters, networks, and publishers. Their top 10 podcasters earn $12+ million a year directly from their listeners. In this episode, we talk about Jason’s path to Supercast, when a premium podcast subscription makes sense, how to create good incentives for subscribers to pay, and why none of this has been possible without Experimentation. Full transcript and show notes Learn more about Supercast Follow Jason Sew Hoy on Twitter *** SPONSOR → Listen to Podcast Perspectives with Jeff Umbro → Get a free consultation from The Podglomerate *** TIMESTAMPS 00:12 - Creator Ecosystem Bird’s Eye View 00:34 - Today’s guest 01:02 - Jason’s Journey To 99designs 02:16 - Jason Saw The Power Of Podcasting 02:50 - What We Learn Today 03:30 - The Unusual Beginning’s of 99designs 08:26 - Creator vs Creative 14:12 - Tim Ferris Inspired Jason’s Interest In Podcasts 16:19 - Jason Meets Andrew Wilkinson and Sam Harris 16:43 - Patreon Problems Needed Solutions 17:30 - Start Of Supercast 18:29 - Money Behind A Huge Podcast Launch 21:37 - Why Breaking Points Blew Up 23:06 - How Can I Sustain Creating Bonus Content? 24:16 - Supercast Q+A Feature 25:13 - Best Trick To Growing A Paid Community 29:39 - Is Ad Free Enough To Convert a Free Listener? 31:19 - Is 5% Conversion Rate The Standard? 32:58 - Teams Behind Successful Podcast Creators 34:28 - When To Monetize Your Podcast 40:09 - Best Incentives to Convert Free Listeners to Paid 44:16 - How To Price A Premium Membership 46:24 - Monthly vs Yearly Pricing *** RECOMMENDED NEXT EPISODE → #119: Omar Zenhom *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify