#116: Sara Dietschy – Algorithm Anxiety, Reinventing Yourself, and Advice for Small Tech YouTubers

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Sara Dietschy (rhymes with peachy) is a YouTuber and content creator based in Dallas, Texas. With over 835,000 subscribers on her self-titled channel, Sara creates and uploads docu-series, tech reviews and vlogs. Through her work, she explores the intersection of technology and creativity. Sara rocks the YouTube scene with her sincerity and a contagious zest for life. She's previously partnered with brands like Intel, AT&T, Logitech, Samsung, and Best Buy to enable her creativity and provide the best content possible. In this episode, we talk about Sara’s approach to creating content, what makes creating hardware so hard, what she’d do differently if she was starting today, and why she’s never been afraid of a little Reinvention. Full transcript and show notes Back the Lab22 Kickstarter Learn more about Sara Dietschy Subscribe to Sara Dietschy on YouTube Follow Sara Dietschy on Twitter / Instagram *** TIMESTAMPS 00:00 - Who is Sara Dietschy 00:25 - Sara Parodies Casey Neistat 01:18 - Sara Blows Up 02:02 - Lab22 Launch 03:16 - What We Learn Today 03:54 - “What Am I Doing With My Life” 06:28 - Insecurity As A YouTuber 07:12 - What is Moment? 08:15 - Design Process of Physical Products 09:09 - Digital vs. Physical Products 10:48 - Iteration Time For Physical Products 12:20 - Prototyping Lab22 Products 13:54 - The Response to Lab22 14:50 - Fear & Anxiety 18:55 - Why Sara Doesn’t Do Email 20:25 - Will Gen Z Use Email? 21:34 - Sara on Reinventing Yourself 26:40 - Sara on Her Mom’s Influence 28:40 - Corporate Sara 30:31 - Changing Up How She Does Review Videos 32:43 - Huge Growth Potential For Small Tech YouTubers 35:13 - Allure of Tech Review Videos Has Changed 37:00 - Sara’s Video Making Process 43:25 - How Sara’s Approach to Content Has Changed 45:53 - Sara’s Early YouTube Strategy 50:15 - If You Had To Start Over, What Would You Do? 54:55 - Community Building Tips 57:19 - Sara On Building Relationships *** RECOMMENDED NEXT EPISODE → #183: Thomas Frank *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

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Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income. This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse. It's growth for creators, down to a science.