#117: Josh Spector – Driving action with a daily newsletter and providing Transformation for your audience
WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Josh Spector is a marketing and business consultant who writes For The Interested, a newsletter for creative entrepreneurs with more than 20,000 subscribers. Josh also recently launched the I Want To Know podcast where Josh answers three questions from creative entrepreneurs to help them overcome their challenges and accomplish their goals. In this episode, we talk about how Josh has built his newsletter, the benefits, and challenges of publishing daily, why I think he’s undercharging for sponsorships, and why Transformation is what you need to deliver to your readers. Full transcript and show notes Learn more about Josh Spector Subscribe to For The Interested Subscribe to I Want To Know Follow Josh Spector on Twitter / LinkedIn *** TIMESTAMPS 00:00 - Every Creator Should Have an Email List 00:23 - Josh Spector’s Background 01:40 - What We Learn Today 02:32 - Evolution of Josh’s Newsletter & Audience 08:25 - Should You Start Niche? 10:43 - Niche Isn’t Exclusion 15:14 - You Have to Provide Value 17:26 - Sell the Solution, Not the Problem 20:50 - Josh Workshops Jay’s Transformation Offer 28:09 - Language is Important 29:01 - Josh + Jay Copywriting Workshop 33:05 - Josh Changes His Mind on Ads 36:10 - Josh’s Ad Strategy 40:21 - Why Josh Started a Daily Newsletter 43:30 - Josh’s Unsubscribe Rates are Crazy 46:49 - Josh Undercharges for Ads *** RECOMMENDED NEXT EPISODE → #147: Chenell Basilio *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify