#160: Tori Dunlap – A transparent look at writing a New York Times best-selling book. The process, numbers, and lessons learned.

EPISODE DESCRIPTION Tori Dunlap was originally on episode #88 of this show back in January of 2022, and a lot has changed for Tori. Now Tori is the founder of Her First $100k. This is something that she built after saving a $100,000 herself by age 25. She quit her corporate job in marketing and founded this company to fight financial inequality by giving women actionable resources to better their money. Tori started on TikTok – or at least that's where she first had her breakthrough. She has two and a half million followers on TikTok, and she has almost a million followers on Instagram. Not only has Tory launched a podcast called Financial Feminist since being on the show and has one of the top business shows out there, but she has also launched a book by the same name, Financial Feminist, and it is a New York Times bestseller. In this episode, you’ll learn: About her writing the proposal and finding a literary agent Selling and marketing the book Writing the book and the timeline with all of the steps Full transcript and show notes Tori's Website / Twitter / Instagram / Facebook / LinkedIn / Podcast / Book *** RECOMMENDED NEXT EPISODE → #166: Taylor Lorenz *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Om Podcasten

Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income. This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse. It's growth for creators, down to a science.