#176: April Dunford – How self-publishing a book exploded her client service business.
April Dunford is the author of the best-seller, Obviously Awesome, How to Nail Product Positioning so Customers Get It, Buy It, and Love It. April spent the first 25 years of her career as a startup executive running marketing, product, and sales teams. During that journey, April positioned, repositioned, and launched 16 different products. Today, April is a business owner. She's an independent consultant, and she's worked with more than 100 early and growth-stage startups to help them position their products. In this episode, you'll learn How she built her consulting business How she attracts high-caliber clients The process she uses to qualify them And April's experience publishing her 1st book Full transcript and show notes April's Website / Twitter / Instagram / YouTube / LinkedIn *** RECOMMENDED NEXT EPISODE → #163: David Moldawer *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify