#193: Jake Thomas – YouTube title expert shares his secrets for getting clicks.

Jake Thomas is a title specialist whose channels have over 100 million views because he spent thousands of hours studying viral titles and the psychology of what makes people click. He’s the man who solved YouTube titles. In this episode, you'll learn, How to model titles The differences between education and entertainment channels What most creators are getting wrong And much, much more Full transcript and show notes Jake's Website / Twitter / LinkedIn *** TIMESTAMPS (00:00) Meet the Man Who Solved YouTube Titles (00:53) Title Expert Reveals What a Title Actually Does (02:34) You Should NEVER Do This With Titles… Unless (05:11) What Happens When You Write the Perfect Title (10:29) The Only 3 Emotions You Need for Better Titles (13:15) The Dark Side of YouTube Titles (and how to avoid it) (18:47) The Silent Hacks YouTubers Use To Hook You (21:31) Do NOT Make Your Titles Longer Than This (23:45) The Biggest Mistake YouTubers Make with Titles (25:51) How Pro YouTubers Actually Write Titles (34:58) Don’t Be Original *** RECOMMENDED NEXT EPISODE → #125: Jake Thomas *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

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Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income. This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse. It's growth for creators, down to a science.