#196: Aprilynne Alter – Breaking down the video that blew up her channel (755,000 views with <1000 subscribers!)

Aprilynne Alter is a YouTuber who abandoned her 20,000 subscriber channel to completely start over a year ago. Over that next 8 months, she tried everything. Nothing was working until she got 755,000 views on a video she posted with less than a 1,000 subscribers. In this episode, she'll take us through the process of how it happened from ideation to upload, so you can do it too. Full transcript and show notes Aprilynne's Website / Twitter / Instagram / YouTube *** TIMESTAMPS (00:00) The Formula for a Breakthrough Video (00:43) It All Starts With an Idea (05:23) Why Make a THAT Idea (07:41) Creating the Perfect Title and Thumbnail (14:46) The Packaging That Didn’t Make it (16:57) Gathering Good Feedback (19:40) The Most Thorough Research Process You’ve Ever Seen (33:04) Writing a Script for YouTube (36:50) What Influences High Retention? (39:28) How to Edit a Breakthrough Video (41:44) What You Didn’t Know About Uploading (44:06) Why Was This THE Video that Broke Through *** RECOMMENDED NEXT EPISODE → #162: George Blackman *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

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Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income. This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse. It's growth for creators, down to a science.