#209: Paddy Galloway – How he makes any niche go viral
Paddy Galloway is arguably the world's best YouTube strategist. With more than 10 years of experience and 10 billion views generated, Paddy is one of the most respected YouTube authorities on the planet. As a "views-maximizer," Paddy's client roster includes MrBeast, Jesser, Noah Kagan, Red Bull, Preston, and many more. In this episode, Paddy shares his specific approach to helping ANY channel get more views, regardless of niche. Full transcript and show notes Paddy's Website / Twitter / Instagram / YouTube / LinkedIn *** TIMESTAMPS (00:00:00) Meet the Man Who Solved Going Viral (00:00:50) Are Some Niches Too Small? (00:03:33) How to Calculate TAM (00:06:18) Start Narrow and Expand (00:12:32) The Core, Casual, New Framework (00:16:26) Can You Go Too Broad? (00:18:38) Should You Always Maximize Views? (00:22:44) What Do ALL Viral Videos Have in Common? (00:26:52) What Makes Viral Packaging? (00:30:45) How Much Does Pre-Production Actually Matter? (00:34:36) Stop Yourself From Overthinking (00:36:51) Should You Target Core, Casual, or New First? (00:40:20) How Do You Know When to Expand Your Audience? (00:43:53) Don’t Get Stuck on Strategy (00:47:07) How to Analyze Outlier Videos (00:50:36) How to Analyze Your Own Outliers (00:53:07) Is CTR a Useful Metric? (00:57:50) How to Filter Video Ideas (01:03:27) Paddy’s Hot Take *** RECOMMENDED NEXT EPISODE → #152: Paddy Galloway – The most sought-after YouTube consultant on the planet *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify