#230: How much do I make? How much do I work? Do creators keep their best tips secret? [Ask Creator Science]

YouTubers keep a lot of secrets, but that's not really my style. So last week, I asked my audience for questions that creators are typically too afraid to answer. How much does this channel make? What are my politics? And how much time do I actually spend working? In this video, my producer, Conor, and I answer all these questions and more with complete transparency. Full transcript and show notes Conor's Twitter / Instagram *** TIMESTAMPS (0:00:00) How Much Does a 100K Channel Make? (0:02:26) What Does a 100K Channel Charge for Brand Deals (0:09:25) AdSense and Brand Deals Are Overhyped (0:13:09) Pros and Cons of Talking About Politics (0:21:01) The Biggest Threat to the Channel (0:23:08) Most YouTubers Aren’t As Successful As You Think (0:28:26) Downsides of Being a Parent and a YouTuber (0:33:21) How Much Does a YouTuber ACTUALLY Work? (0:38:02) Promoting Products You Don’t Believe In (0:44:06) Is the Creator Economy Eating Itself? (0:49:34) Hidden Gems You Should Watch (0:55:08) Why Are YouTubers Secretive? (0:59:53) Don’t Listen to This Common Growth Advice (1:04:22) How to Spot Fake Gurus (1:08:50) YouTubers Who Lie to Their Audience (1:11:20) Trends That Will Die Quickly (1:14:29) Parasocial Relationships (1:20:15) When a Channel Dies (1:22:23) How Long to Get to $8k/month in Revenue (1:24:48) Maintaining Relationships As You Get Older (1:30:11) The Right Way to Raise Prices *** RECOMMENDED NEXT EPISODE → Answering the Questions you're afraid to ask [YouTube] *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Om Podcasten

Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income. This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse. It's growth for creators, down to a science.