#40: Matty Benedetto of Unnecessary Inventions

Matty Benedetto is the creator of Unnecessary Inventions. Unnecessary Inventions solves problems that don’t really exist by creating products that no one is really asking for. Each product is editorially shot to resemble a real marketing campaign for a product you can not get your hands on. He has nearly 650K followers on Instagram and over 100K subscribers on YouTube. In this episode we talk about being self taught, his experience with Kickstarter, building on Instagram, YouTube, and why his willingness to just do the things he wants to do has gotten him to where he is today. Transcript and show notes can be found here *** RECOMMENDED NEXT EPISODE → #106: Dan Klitsner *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Om Podcasten

Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income. This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse. It's growth for creators, down to a science.