#68: Roberto Blake – The story behind 12 years, 531K+ subscribers, and nearly 35 million views on YouTube

Roberto Blake is dedicated to building the Creator Economy. He’s focused on helping Creators and Influencers build brands and businesses online. His YouTube channel has grown to more than 500K subscribers and more than 34 million views. He has nearly 50K followers on Twitter, and another 23K on Instagram. Founder of Awesome Creator Academy, Roberto educates and motivates small business owners and content creators, and helps them in building their brands and businesses. He is known for his direct and transparent way of teaching education-based content with a strong motivational message of empowerment. Roberto is a Keynote speaker who travels far and wide to connect with creators and entrepreneurs, dedicated to delivering on the promise of their potential. In this episode, we talk about how Roberto built his channel, his rule for diversifying the platforms you invest time into, the six streams of income he’s cultivated, why he’s decoupling his business from YouTube, and how he’s had to adapt all along the way. Roberto Blake's YouTube Visit Roberto Blake's website Follow Roberto Blake on Instagram Follow Roberto Blake on Twitter Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #141: Sean Cannell *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Om Podcasten

Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income. This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse. It's growth for creators, down to a science.