#75: Ali Spagnola – Making outrageous music and videos while trying to befriend the algorithm

Ali Spagnola is a musician, comedian, and artist. Ali creates outrageous videos including turning her car into a Chia Pet, covering her apartment with fur, or putting 3200 PopSockets on her wall! She also creates "What If" videos where she remixes popular music into the style of another artist. Ali has more than 362,000 subscribers on YouTube, more than 800,000 followers on TikTok, 500,000 followers on Facebook, and more than 2 million followers on Twitter. In this episode, we talk about Ali’s beginnings on YouTube, how her first viral success came on what she thought would be her LAST upload to the platform, the frustration of catering to algorithms, and the role of Luck in breaking through. Watch Ali Spagnola on YouTube Follow Ali Spagnola on TikTok Follow Ali Spagnola on Twitter Follow Ali Spagnola on Instagram Visit Ali Spagnola's website Support Ali Spagnola on Patreon Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #8: Adam Turla *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

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Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income. This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse. It's growth for creators, down to a science.