#83: Joe Skinner – How to turn short interviews into structured, high-production podcast episodes

Joe Skinner is the host and founding producer of American Masters: Creative Spark. American Masters: Creative Spark is a Webby-winning arts and culture podcast that explores what makes a master. Following the model of the signature PBS biography series, American Masters: Creative Spark celebrates diverse artists and cultural icons who represent a wide range of disciplines, from music and comedy to poetry and film. As Digital Lead for the award-winning national PBS documentary series "American Masters," Joe oversees digital content and strategy for the brand. This includes the production of original digital-forward culture and arts video series', audio series', as well as general content and engagement strategy for the "American Masters" PBS.org website and across all branded social accounts. In this episode, we talk about Joe’s experience with audio, video, and even photography, how he prepares for interviews, we compare notes on producing a narrative-interview podcast, and Joe explains how good storytelling comes from finding the elements of humanity and common ground with his interview subjects. Subscribe to American Masters: Creative Spark Learn more about American Masters Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #143: Guy Raz *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

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Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income. This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse. It's growth for creators, down to a science.