#86: Mitch Long AKA OG Pickle – Building brands for influencers and becoming a professional streamer

Mitch Long (also known as OG Pickle) is a professional streamer, Twitch Partner, and PUBG Partner. PUBG Partners have an average concurrent viewership of 150 + on Twitch or 50,000+ subscribers on YouTube and they broadcast at least 3 times per week. That’s a high bar – and being a Twitch Partner has a high bar too. Within a 30 day period, you must stream for 25 hours, Stream on 12 different days, and average 75 concurrent viewers. Mitch also played a major part in the development of the Maverick brand with Logan Paul and other influencer brands as well. In this episode, we talk about Mitch’s experience building brands for influencers, the opportunity for creators today to sell merch, how Mitch found initial traction on Twitch, and how Networking played a role in his success. Follow OG Pickle on Twitch Follow OG Pickle on Twitter Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #53: Bijan Stephen *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

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Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income. This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse. It's growth for creators, down to a science.