[GREATEST HITS] #114: Miss Excel – Engineering virality and earning more than $100,000 in a single day

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Kat Norton energetically teaches Microsoft Excel to individuals, businesses, and educational institutions. Since launching Miss Excel in June 2020, she has grown a community of over 1,000,000 people on TikTok & Instagram (@miss.excel) through viral Excel trick videos infused with creativity, music, and dance. Kat was recently awarded the Microsoft MVP Award and has been featured in Business Insider, CNBC, and Entrepreneur Magazine as a pioneer in the "Excel Influencer" space. Kat was also named one of the Top Influencers of 2021 by Forbes. In this episode, we talk about how Kat overcome her fear and began posting on TikTok, how she thinks about energy management, how she earned $100,000 in a single day, and why all of her progress can be attributed to taking what she calls “Messy Action.” Full transcript and show notes Learn more about Miss Excel Kat Norton Follow Kat Norton on TikTok / Instagram *** TIMESTAMPS 00:16 - Weird and Wonderful World of TikTok 00:45 - Kat Norton 01:14 - The pandemic changed everything 02:55 - Kat got a $1 million idea 03:00 - 1st viral TikTok 03:28 - What we learn today 04:12 - Beginnings of Miss Excel 06:44 - Miss Excel becomes a business 07:30 - Did Kat even use TikTok? 08:10 - Overcoming limiting beliefs and anxiety 12:45 - Embracing messy action 14:35 - Kat’s self-imposed bounds on action 18:37 - How to exude positive energy 19:25 - How Kat handled blowing up so quickly 21:50 - Kat NEVER reached out for press 22:50 - How does your energy affect your content? 24:30 - Does Jay smile? 25:45 - How do you reach a higher version of yourself? 26:55 - Energy Management is better than Time Management 30:25 - Jay wants to buy Tony Robbins mini trampoline 30:37 - Kat on her spiritual journal and seeing Tony Robbins 33:23 - Kat’s journey to earn $100,000 in a single day 40:30 - Kat’s tips on going viral 43:20 - What is a good TikTok posting frequency? 45:10 - Miss Excel business model 46:02 - How to make a successful webinar 48:20 - How to structure time to be more productive 50:45 - What has Kat struggled with? 52:31 - What is next for Miss Excel? *** RECOMMENDED NEXT EPISODE → #181: Dr. K *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

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Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income. This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse. It's growth for creators, down to a science.