The Benefits Of Social Listening

In this episode of the “Crisis Management Minute,” learn about the benefits of social listening for government agencies and businesses—and find out how California Pizza Kitchen used the tactic to prevent a customer’s bad experience from turning into a crisis for the national restaurant chain. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Om Podcasten

It’s not a matter of if a crisis will hit your agency or company, it’s when — and how much damage it will cause to careers, reputations, bottom lines, and more.  In each weekly “Crisis Management Minute,” Edward Segal discusses how government agencies, businesses, and organizations managed a crisis, and shares his advice on how to prevent, manage, and recover from various crises. The observations and recommendations are based on Segal’s 30+ years of experience as a crisis management expert, consultant, corporate trainer, and author of the award-winning and bestselling book, "Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies."  Segal is a Leadership Strategy Senior Contributor for Forbes.com and previously hosted the “Crisis Ahead” podcast.