The Art and Science of Converting Visitors into Customers

Khalid Saleh is CEO at Invesp, one of the first companies in North America dedicated to CRO that he founded back in 2006. He's also the co-author of an Amazon.com's bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers, a book he published already 10 years ago. Khalid brings a ton of experience to the table and I’m glad to be talking to him today about the seemingly simple task of finding the things that are broken on your website.

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Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game. Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it. Start listening right now with 100+ episodes on tap!