Ep10 – How to Build a Business with Arab Identity – Crossing the Desert – Fortis

In this episode, a student project evolves into a lifelong endeavor. Stickers are revealed to have a thousand-year history. Despite attacks from critics, mutual understanding prevails. And karak flows through our veins.This time, Isaac interviews Raghad Murad, the founder of the Waggish sticker and merch brand. They discuss cultural references, Arab identity, suppliers, collaborations, and everything that makes Waggish a business.Waggish stickers are so sticky that they even ended up on the cover of this episode. Check it out!All the cool speakers, merch, and videos from that party are on Waggish's Instagram.This podcast is presented by FortisWe offer you POS and CRM solutions that we made specially for small business needs. It’s easy to start with, it combines everything you need in a small device so you save precious space, and it helps to work with clients personally – the way only small businesses can. Our social networks:YouTubeLinkedinFacebookX (Twitter)InstagramProduction by Hatch Up PodcastsShowrunners&editors — Alexandra Volkova, Elena VolkovaHost — Isaac DaloninProducer — Darya SannikovaHistory consultant — Alyona PodnebennayaSound designer&composer – Ksenia KazantsevaCover Illustrator — Dina Sami

Om Podcasten

Crossing the Desert is the UAE's first reality show, where the central narrative follows an entrepreneur arriving in Dubai with the goal of launching a business. Each episode presents unique challenges and tests, creating a dynamic and unpredictable storyline. We ourselves do not know how our first season will end, because this is the real story of our host, and we experience it alongside him and our listeners! As our host navigates the journey of making decisions for his own business, he also engages with ambitious entrepreneurs who have already succeeded in Dubai with their small businesses. These conversations highlight how they are changing the world step by step, inspiring others to pursue their dreams. Podcast is hosted by Fortis: https://fortis.world  a company that assists entrepreneurs in starting their businesses, boosting sales, and building relationships with their customers.  Production by Hatch Up podcast studio: https://hatchupstudio.com Ambitious dreamers flock to the Emirates to offer the best of what they have — their ideas, their experience, their hard work — and gradually, they change the world. In our podcast, you'll discover how they conduct their business and what drives them. We are grateful to our heroes — all those who welcomed us into their lives, if only for a few hours. To record this podcast, we ventured into houses tucked away beneath tree canopies and into industrial zones, secluded from the world by towering fences. We listened to the multilingual chatter in Deira's bazaars, meandered through Satwa's maze of workshops, and captured the cries of seagulls in Jebel. We savored labneh cakes and soaked up the sun on Kite Beach. Everywhere we went, we encountered remarkable, enterprising individuals from all corners of the globe: India, Pakistan, Palestine, Egypt, Bangladesh, the Philippines, and Russia. Even though we all speak different languages, we always manage to find a common one. This story is just beginning — it's hard to imagine what else we have to discover, who we'll encounter along the way. We hope that you'll journey with us on this path.