ARGs: The Secret Sauce of Portal's Marketing with Jeep Barnett

Episode 221 of Crowdfunding Nerds is here, and it's a game-changer! Ever wondered how alternate reality games (ARGs) can skyrocket a game's success? Or how a viral phrase like "the cake is a lie" came to be? Join us as we dive deep into the world of game development with the legendary Jeep Barnett, known for his work on the Portal series at Valve.Jeep shares his journey from video games to board games, revealing the magic behind ARGs that captivated players worldwide. Discover how these interactive experiences not only built hype for Portal but also drew parallels with crowdfunding strategies. We explore the risks and rewards of ARGs, their impact on community engagement, and how they mirror the crowdfunding landscape.Tune in for a fascinating discussion on the evolution of game marketing, the art of player interaction, and lessons learned from Jeep's ventures, including a Kickstarter project. Don’t miss this episode packed with insights and secrets from the gaming world!   Links to Check out: Website: https://www.jeepbarnett.com/Game: https://ssaangn.com/Jeep Barnett English Stuff - https://www.youtube.com/watch?v=lx5AEI96l3U&list=PLfc4w03gYBcN9dLQcjXO-MIRKbgkewRYs   Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.   Stay Nerdy!

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Since 2019, Crowdfunding Nerds has helped over 200 crowdfunding creators raise over $30M on Kickstarter and Gamefound. In addition to that, we have generated over $100M in ecommerce sales and had clients featured on Shark Tank, ”As Seen On TV,” and more. We work with IP’s like Avatar: The Last Airbender, Elder Scrolls, Fallout, Star Trek, Mass Effect, Dune, and more... But we have also helped a TON of first-time creators fund on day 1, too! Our podcast exists to help you with your journey before, during, and after crowdfunding using real-world examples from our clients. We share what’s working and what is not in today’s market. We build pre-launch e-mail lists, get backers during live campaigns, and drive pre-orders and e-commerce sales after your campaign ends! If you’re DIY marketing (doing it yourself), we created the Crowdfunding Nerds Academy to help, which has specialized courses designed to make sure you’re doing it right! Buckle up; it’s about to get nerdy.