Ep 32: Interviewing Ant Lab Games: Part 2 – Dealing With Community Toxicity

Anthony and Frances of Ant Lab Games join the Crowdfunding Nerds in part 2 to discuss dealing with community and social media toxicity as a board game publisher. 00:01:32 - YouTube Views Don’t Necessarily Show An Engaged Community00:04:35 – How To Quantify Value From Content Creators00:07:49 – Find Content Creators Who Know Their Audience00:13:13 – How To Deal With Community Toxicity00:24:13 – Understanding Monetized Controversy00:24:53 – Community Toxicity Has Little Impact On Sales00:30:39 – How To Deal With Community Criticism00:34:32 – Be Careful Deleting Posts00:43:37 – Why Content Creators Are Very Careful When Describing Your Kickstarter Board Game

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Since 2019, Crowdfunding Nerds has helped over 200 crowdfunding creators raise over $30M on Kickstarter and Gamefound. In addition to that, we have generated over $100M in ecommerce sales and had clients featured on Shark Tank, ”As Seen On TV,” and more. We work with IP’s like Avatar: The Last Airbender, Elder Scrolls, Fallout, Star Trek, Mass Effect, Dune, and more... But we have also helped a TON of first-time creators fund on day 1, too! Our podcast exists to help you with your journey before, during, and after crowdfunding using real-world examples from our clients. We share what’s working and what is not in today’s market. We build pre-launch e-mail lists, get backers during live campaigns, and drive pre-orders and e-commerce sales after your campaign ends! If you’re DIY marketing (doing it yourself), we created the Crowdfunding Nerds Academy to help, which has specialized courses designed to make sure you’re doing it right! Buckle up; it’s about to get nerdy.