Ep 38: The Sunk Cost Fallacy And How To Craft A Welcome Email

In this episode, the Crowdfunding Nerds discuss the sunk cost fallacy and how it relates to Kickstarter marketing, as well as giving tips on how to craft an effective welcome email!  00:01:47 - Conversions Vs Awareness In Marketing 00:07:02 - The Best Kind of Ads 00:09:36 - Tips For A Welcome Email 00:12:17 - The Purpose of A Welcome Email 00:18:04 - Recommended Community Sites 00:22:11 - What Platforms Does Your Target Audience Use? 00:23:24 - Having A Community On Your Own Website? 00:25:42 - What Is The Sunk Cost Fallacy?00:32:44 - The Fallacy Of Induction 00:43:41 - It's Like World of Warcraft 00:47:40 - Cost of Opportunity

Om Podcasten

Since 2019, Crowdfunding Nerds has helped over 200 crowdfunding creators raise over $30M on Kickstarter and Gamefound. In addition to that, we have generated over $100M in ecommerce sales and had clients featured on Shark Tank, ”As Seen On TV,” and more. We work with IP’s like Avatar: The Last Airbender, Elder Scrolls, Fallout, Star Trek, Mass Effect, Dune, and more... But we have also helped a TON of first-time creators fund on day 1, too! Our podcast exists to help you with your journey before, during, and after crowdfunding using real-world examples from our clients. We share what’s working and what is not in today’s market. We build pre-launch e-mail lists, get backers during live campaigns, and drive pre-orders and e-commerce sales after your campaign ends! If you’re DIY marketing (doing it yourself), we created the Crowdfunding Nerds Academy to help, which has specialized courses designed to make sure you’re doing it right! Buckle up; it’s about to get nerdy.