Ep 40: Marketing A Video Game Through Kickstarter With Ryan Wiancko of Fractured Veil - Part 1

Ryan Wiancko of Paddle Creek Games (Also Iron Belly Studios) joins the Crowdfunding Nerds to discuss the Kickstarter pre-marketing for Fractured Veil, a massive-multiplayer online survival video game. 00:02:42 - What is Fractured Veil?00:07:11 - Marketing To Yourself 00:09:37 - Starting A Company Is A Grind00:10:31 - Find What Motivates You00:15:4 - Most Game-Changing Thing Ryan Learnt From The Podcast00:22:26 - You Need A Community-Driven Project00:25:24 - What Made You Hire Next Level Web For Marketing?00:34:24 - Marry The Imagery of Ads & Landing Pages00:37:44 - Facebook Form Ads Vs Lead Ads Show NotesFractured Veil - https://www.kickstarter.com/projects/paddlecreekgames/fractured-veil-a-survival-and-base-building-multiplayer?ref=9gl60aGet Lamp Documentary - http://www.getlamp.com/Iron Belly Studios - https://ironbellystudios.com/Joe Girard's 13 Essential Rules of Selling - https://www.goodreads.com/book/show/15854768-joe-girard-s-13-essential-rules-of-sellingThriveSuite - https://thrivethemes.com/architect/

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Since 2019, Crowdfunding Nerds has helped over 200 crowdfunding creators raise over $30M on Kickstarter and Gamefound. In addition to that, we have generated over $100M in ecommerce sales and had clients featured on Shark Tank, ”As Seen On TV,” and more. We work with IP’s like Avatar: The Last Airbender, Elder Scrolls, Fallout, Star Trek, Mass Effect, Dune, and more... But we have also helped a TON of first-time creators fund on day 1, too! Our podcast exists to help you with your journey before, during, and after crowdfunding using real-world examples from our clients. We share what’s working and what is not in today’s market. We build pre-launch e-mail lists, get backers during live campaigns, and drive pre-orders and e-commerce sales after your campaign ends! If you’re DIY marketing (doing it yourself), we created the Crowdfunding Nerds Academy to help, which has specialized courses designed to make sure you’re doing it right! Buckle up; it’s about to get nerdy.