Ep 7: How Do You Know If Your Facebook Ads Are Worth It?

Rick has some technical issues in this episode of Crowdfunding Nerds, while Andrew and Sean discuss how to measure the success of Facebook ads for Kickstarter.  Episode 700:02:14 - How To Know If Your Facebook Ads Are Effective 00:06:55 - What Is A Lead?00:10:22 - How To Measure Facebook Ad Leads During A Kickstarter Campaign00:13:29 - Why You Should Not Use Facebook "Lead Ads"00:15:45 - Benchmarks Of Effective Leads00:24:29 - Post-Campaign Metrics Of Success00:27:30 - Do The Math00:31:30 - Opportunity Cost00:32:48 - Break-Even Is Good00:34:00 - The Kickstarter Snowball Effect 00:37:59 - Kickstarter Pre-Landing Page Conversion Rate Kingdom Rush On Gamefound - https://gamefound.com/projects/draft/lsay0az391y5ugx0c17q2exj7te?project=kingdom-rush-elemental-uprising&creator=Lucky-Duck-Games#/ Fallen Land - https://www.kickstarter.com/projects/1086556541/fallen-land-2nd-edition-big-box-and-descendants-expansion?ref=727rl1&token=e7dc8e7d Cryptid Cafe - https://www.kickstarter.com/projects/squatchygames/cryptid-cafe?ref=3hxmi5 Kickstarter Referal Metrics Explained - https://crowdfundingnerds.com/kickstarter-referrals-explained-deep-dive-into-4-tabletop-campaigns-that-funded-successfully/ Verge Games A Christmas Carol Adventure - https://vergegames.backerkit.com/hosted_preorders How To Craft Your Kickstarter Offer -https://crowdfundingnerds.com/episode3/ Board Game Design Starter Kit - https://www.kickstarter.com/projects/gabebarrett/board-game-design-starter-kit?ref=discovery&term=Board%20Game%20Design%20Starter%20Kit%20

Om Podcasten

Since 2019, Crowdfunding Nerds has helped over 200 crowdfunding creators raise over $30M on Kickstarter and Gamefound. In addition to that, we have generated over $100M in ecommerce sales and had clients featured on Shark Tank, ”As Seen On TV,” and more. We work with IP’s like Avatar: The Last Airbender, Elder Scrolls, Fallout, Star Trek, Mass Effect, Dune, and more... But we have also helped a TON of first-time creators fund on day 1, too! Our podcast exists to help you with your journey before, during, and after crowdfunding using real-world examples from our clients. We share what’s working and what is not in today’s market. We build pre-launch e-mail lists, get backers during live campaigns, and drive pre-orders and e-commerce sales after your campaign ends! If you’re DIY marketing (doing it yourself), we created the Crowdfunding Nerds Academy to help, which has specialized courses designed to make sure you’re doing it right! Buckle up; it’s about to get nerdy.