Navigating Crowdfunding Twists: Pivoting and Staying Positive

Welcome to episode 149 of the Crowdfunding Nerds podcast! I’m your host, Andrew, along with my co-host, Sean. Ever wondered how to pivot when unforeseen issues arise in your crowdfunding campaign? Well, you're in the right place. We kick off by sharing the purpose of our podcast, and then dive into a real-life case study about a client who had to change their pre-launch marketing strategy.  We discuss the importance of setting realistic expectations and not assuming that everything will go smoothly. We delve into benchmarks and standards in our marketing strategies. Then, we highlight a dangerous assumption that Kickstarter creators should avoid - thinking that marketing efforts will always lead to instant success.  We explore the importance of giving yourself enough time to set up your marketing efforts, especially with Facebook ads. We then discuss the concept of pivoting when faced with obstacles and finally, we share advice on how to stay focused and positive during challenges. So, are you ready to navigate the unexpected twists and turns of the crowdfunding world? Let's dive in! CHAPTERS:1. 01:23 Introduction2. 01:44 Case Study: Pivoting in Marketing3. 02:50 Setting Realistic Expectations4. 06:37 Marketing Benchmarks5. 11:28 Avoiding Dangerous Assumptions6. 19:34 Timing and Facebook Ads7. 31:35 The Art of Pivoting8. 36:27 Staying Focused and Positive9. 46:09 Conclusion and Invitation to the Crowdfunding Nerds Community   Sign up for marketing here: https://crowdfundingnerds.com Join the Crowdfunding Nerds Community on Facebook: https://www.facebook.com/groups/crowdfundingnerds

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Since 2019, Crowdfunding Nerds has helped over 200 crowdfunding creators raise over $30M on Kickstarter and Gamefound. In addition to that, we have generated over $100M in ecommerce sales and had clients featured on Shark Tank, ”As Seen On TV,” and more. We work with IP’s like Avatar: The Last Airbender, Elder Scrolls, Fallout, Star Trek, Mass Effect, Dune, and more... But we have also helped a TON of first-time creators fund on day 1, too! Our podcast exists to help you with your journey before, during, and after crowdfunding using real-world examples from our clients. We share what’s working and what is not in today’s market. We build pre-launch e-mail lists, get backers during live campaigns, and drive pre-orders and e-commerce sales after your campaign ends! If you’re DIY marketing (doing it yourself), we created the Crowdfunding Nerds Academy to help, which has specialized courses designed to make sure you’re doing it right! Buckle up; it’s about to get nerdy.