Planet Unknown’s Journey To ”Overnight” Success

The Crowdfunding Nerds are joined by Adam Rehberg of Adam’s Apple Games to discuss marketing Planet Unknown. 00:03:29 – How Crowdfunding Nerds Started Working On Planet Unknown 00:04:25 – The Baby Project 00:06:42 – Understanding Campaign Momentum 00:07:33 – The Impact of Board Game Influencers On Campaigns 00:11:45 – Getting A 30 Foot Booth 00:13:46 – Supermoon 00:17:22 – Using Cover Art In Game Design 00:24:32 – Inspirations For Planet Unknown 00:27:40 – Your Game Has To Stand On Its Own 00:35:42 – How Many Games To Print? 00:40:17 – Why Gamefound Over Kickstarter? 00:44:31 – StretchPay Brewin' USA Kickstarter - https://www.kickstarter.com/projects/adamsapplegames/brewin-usa Rahdo Previews Planet Unknown - https://youtu.be/s3b3ICKsnvw Machi Koro Board Game - https://boardgamegeek.com/boardgame/143884/machi-koro The Isle of Cats Board Game - https://boardgamegeek.com/boardgame/281259/isle-cats Michael Raftopoulos' Company, M.O.B. Vanguard: https://mobvanguard.com/ Planet Unknown: Supermoon - https://gamefound.com/projects/adams-apple-games/planet-unknown-supermoon-expansion-and-deluxe-edition-reprint

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Since 2019, Crowdfunding Nerds has helped over 200 crowdfunding creators raise over $30M on Kickstarter and Gamefound. In addition to that, we have generated over $100M in ecommerce sales and had clients featured on Shark Tank, ”As Seen On TV,” and more. We work with IP’s like Avatar: The Last Airbender, Elder Scrolls, Fallout, Star Trek, Mass Effect, Dune, and more... But we have also helped a TON of first-time creators fund on day 1, too! Our podcast exists to help you with your journey before, during, and after crowdfunding using real-world examples from our clients. We share what’s working and what is not in today’s market. We build pre-launch e-mail lists, get backers during live campaigns, and drive pre-orders and e-commerce sales after your campaign ends! If you’re DIY marketing (doing it yourself), we created the Crowdfunding Nerds Academy to help, which has specialized courses designed to make sure you’re doing it right! Buckle up; it’s about to get nerdy.