Unleashing the Power of Storytelling in Kickstarter Marketing

Ever wondered how storytelling can transform your Kickstarter campaign? Or how to truly connect with your superfans? Join us in this episode of Crowdfunding Nerds as Andrew and Sean sit down with Ori Kagan of Kagan Productions to uncover the magic behind compelling narratives in marketing!   Ori shares his unique struggle with face blindness, adding a personal touch to our conversation. We delve deep into the hero's journey framework, a storytelling model that can turn your campaign into an epic adventure. Learn how to craft avatars for your superfans, define your game's core strengths, and use storytelling to address their needs and challenges.   Discover the nine innovative ways to leverage your Kickstarter video beyond the campaign page. From teasers to social media, Ori’s insights are invaluable. Plus, hear about the Kickstarter Health Scorecard, a tool to ensure your campaign is in top shape.   Tune in and transform your Kickstarter marketing with storytelling magic!    Links: - Ori Kagan's insights on Instagram - Kickstarter Health Check Scorecard  - Crowdfunding Nerds episode 91 - Crowdfunding Nerds episode 93   Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.   Stay Nerdy!

Om Podcasten

Success on Kickstarter, and other crowdfunding sites, has everything to do with the quality of marketing carried out before your campaign goes live. In 2020, Crowdfunding Nerds have helped 22 board game campaigns meet their funding goals, with 18 funded on the very first day of their launch. Seventeen of these Kickstarter campaigns have been from first-time creators who couldn’t piggyback on past achievements. We are here to help you with your crowdfunding journey using real-world examples from our clients. Know what's working and what is not in today's market. Buckle up; it's about to get nerdy.