440 - [PEP TALK]: What We Have Invested In This Year (What's Worked and What's Flopped)
In this week's pep talk, I share a behind-the-scenes look at what we've invested in this year, what's been successful, and what hasn't gone as planned.In today's episode, I share:Why I invested in a year-long mastermindHow we invested quarterly to refresh and "glow up" our offers and servicesMy SEO strategy with YouTube and PinterestInvesting in the CTR team, from our executive and virtual assistants to the website and podcast teamsInvestments that have been flops and what we are learning fro...