536 - How to Build Anticipation to Drive Sales Before Your Launch Even Begins with Brenna McGowan

Feeling like your launches are always a last-minute scramble? In this episode, I sit down with Brenna McGowan—launch strategist and creator of Anticipation Marketing—to unpack how to build excitement (and even make sales!) before your cart opens. Brenna shares why short launch windows are leaving money on the table and how a well-planned pre-launch can build trust, ease, and better results. If you're ready to market smarter, not harder, this conversation will change how you think about launch...

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Tired of the hustle and bustle of traditional business models? Discover how to build a thriving business that aligns with your lifestyle and priorities. In this podcast, I'll share actionable strategies and real-world examples of how I built a seven-figure business while working full-time and eventually retiring early.This podcast is all about showing you how to build your dream business without giving up your weekends, priorities or selling your soul to social media.Learn how to:Create a sustainable business model that works for youOptimize your workflow for maximum productivity and minimal stressLeverage effective marketing strategies without sacrificing your personal lifeBuild a team to support your growth and free up your timeAchieve financial freedom while maintaining a healthy work-life balanceJoin me as we explore the possibilities of building a business that truly empowers you. Let's break free from the traditional 9-to-5 and create a life we love.